Manager, Digital Investments

Agency: Initiative

Location: USA

Function/Craft: Investment/Partnerships

Manager, Digital Partnerships

Business Overview

We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, and T-Mobile. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

We make a promise to our people that we double down on seeing, celebrating & elevating all the things that make you, uniquely you. And just as we do for our brands and clients, we connect our people to the journeys that matter in building a meaningful career.

There are four I’s in Initiative and these represent our core values and behaviors.

· INDIVID[YOU]ALITY – you bring your genuine and unique self to and into the work, every day.

· INSTINCT – you’re tuned in and armed with intelligence; you have a bias for action – shit happens when you’re around.

· IMPACT! – you care deeply about the impact you have on our clients, their customers, our community, the media landscape and our world at large.

· IMAGINATION – your ability to imagine and bring to life the ideas, solutions, and the future of Initiative, makes us THE create media agency in the world.

Position Overview

The Manager, Digital Partnerships is responsible for leading the team of Negotiators and Associates who develop and execute on all digital media plans from inception to completion. The Manager is the monitor of all deliverables, responsible for ensuring work is to specification and correct, as well as in charge of overseeing any applicable teamwork, resource/allocation, growth and development. The Manager will drive the team to explore and identify non-traditional partnerships opportunities. This is critical to their development and the success of the Partnerships division. The Manager of Digital Partnerships will need to be able to identify partnership opportunities that can exist outside of the standard paid media environments and effectively maximize communication across owned and earned media platforms as well.

Responsibilities

· Communicate with clients on marketplace intelligence, negotiation, and partnership needs, aligning with client KPIs

· Maintain daily client contact, manage requests, and foster relationships with media partners

· Present plan recommendations, identify new opportunities, and collaborate with internal teams

· Act as a key liaison, mentor associates, and ensure high-quality work standards

· Lead strategic media planning, participate in KPI and RFP development

· Manage partner negotiations, oversee budget and billing, and maintain campaign oversight.

· Provide guidance on reports and presentations, manage Analytics and Ad Ops relationship.

· Secure competitive marketplace pricing, foster strong media partner relationships, and apply knowledge of MAGNA's investment strategies.

Required Skills and Experience

· Fundamental understanding of media tools as well as syndicated tools

· Demonstrated ability to develop integrated marketing communication plans encompassing traditional and non-traditional media strategies

· Ability to delegate and oversee Associates and Negotiators workload

· Experience with campaign management/ad serving technology: Double Click DART, Atlas DMT, Media Mind

· Experience across a variety of media channels

Desired Skills and Experience

· Working knowledge of third-party Internet marketing research: comScore Media Metrix, Nielsen NetView, @Plan, NetRatings, and others

· Ability to communicate concisely and clearly both orally and in writing

· 4+ years of experience in digital media planning

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